DPA Impact Off Season Marketing The off-season is the perfect time for seasonal businesses to bolster their marketing efforts. Optimized marketing during slower months keeps current customers engaged so that your business stays at the forefront of their minds. It also gives you an opportunity to cultivate leads for future business. Here are some things to consider as you develop your off-season marketing strategy: Beef Up Your Online Presence The off-season is a prime time to create and/or develop your online presence. Nowadays, almost everyone uses the internet as a universal research tool. Websites might seem challenging and time-consuming for you to create/maintain, but it is imperative for your business to have a strong visibility online. From free social media platforms to inexpensive website designs, there are options available that suit every budget and skill level. DPA Impact can build and maintain a website to attract and keep loyal customers.