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Social Media: Essential Marketing Tool for Every Business Whether you run a small local business or a large national enterprise, a social media presence is an essential marketing tool for your business. Social media platforms like Facebook, Instagram, YouTube, etc., can: Increase brand recognition Improve brand loyalty Generate higher conversion rates Decrease marketing costs Enhance customer experiences Improve customer insights   If your business isn’t on any social media, then Facebook is a great place to start. A Facebook Business Page is kind of like having your contact information in a directory viewed by nearly 2 billion active users each month. It allows you to post updates and share content about your business as often as you want. It also allows you to promote events and connect with current and potential customers. Creating a Facebook account for your business is simple and free!  You most likely already have all the

It is more important than ever to have a professional website for your small business.

A detailed article on why you should get a website for your business and how to increase your website’s visibility on search engines.

The research indicates that buyers truly want to support small, independent businesses. They like the unique products and services these companies have to offer, the personalized customer care they receive, and the impact their support has on the local community.

The ongoing coronavirus pandemic has impacted every part of our lives—how we spend our time, where we go, what we prioritize, and how we spend our money. These factors created three major marketing trends for small businesses: outsourcing, digitization, and ecommerce.