Essential Marketing Tool for Every Business

Social Media: Essential Marketing Tool for Every Business Whether you run a small local business or a large national enterprise, a social media presence is an essential marketing tool for your business. Social media platforms like Facebook, Instagram, YouTube, etc., can: Increase brand recognition Improve brand loyalty Generate higher conversion rates Decrease marketing costs Enhance customer experiences Improve customer insights   If your business isn’t on any social media, then Facebook is a great place to start. A Facebook Business Page is kind of like having your contact information in a directory viewed by nearly 2 billion active users each month. It allows you to post updates and share content about your business as often as you want. It also allows you to promote events and connect with current and potential customers. Creating a Facebook account for your business is simple and free!  You most likely already have all the

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Marketing Your Business in the Off-Season

DPA Impact Off Season Marketing The off-season is the perfect time for seasonal businesses to bolster their marketing efforts. Optimized marketing during slower months keeps current customers engaged so that your business stays at the forefront of their minds. It also gives you an opportunity to cultivate leads for future business. Here are some things to consider as you develop your off-season marketing strategy: Beef Up Your Online Presence  The off-season is a prime time to create and/or develop your online presence. Nowadays, almost everyone uses the internet as a universal research tool. Websites might seem challenging and time-consuming for you to create/maintain, but it is imperative for your business to have a strong visibility online. From free social media platforms to inexpensive website designs, there are options available that suit every budget and skill level. DPA Impact can build and maintain a website to attract and keep loyal customers.

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Rise of Local Business Support

The research indicates that buyers truly want to support small, independent businesses. They like the unique products and services these companies have to offer, the personalized customer care they receive, and the impact their support has on the local community.

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Unleash Your Potential

Let DPA Impact help your company build a strong online brand presence.